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Colorful Choices participant video
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What is Colorful Choices?

It may be the simplest nutrition program ever — no calorie counting, no fat gram tabulating, no weighing or measuring. Just easy-to-remember daily selections of colorful produce — more than 120 to choose from! A diet rich with fruits and vegetables is exceptionally healthy. Putting produce first can reduce your risk of obesity, heart disease, some cancers, diabetes, and hypertension while increasing energy.

Who can participate?

You can participate on an individual basis or part of a team. Colorful Choices is all about healthy eating patterns anyone can adopt. It shows you how to improve your overall health through colorful selections of vivid vegetables and fabulous fruit. You’ll be surprised how easy it is to put produce first.

How does it work?

Your goal is to earn 480 points (40 points/week) by eating at least 5 servings of produce each day, with a minimum of 3 vegetables — in red, orange, yellow/white, green, and blue/violet. By spreading daily choices across the rainbow of colors, you’re guaranteed the best produce has to offer — vitamins, minerals, fiber, and phytonutrients — for better health.

When does the program start?

Registration opens Monday, December 16, 2019; you may begin recording Wednesday, January 1, 2020. All teams must be formed by Wednesday, January 8, 2020. The team competition will end Tuesday, March 24, 2020, but you may update activity until the team scores freeze on Tuesday, March 31, 2020.

How does team participation work?

The goal of team participation is to reinforce healthy eating with a fun, friendly competition that emphasizes the overall goals of Colorful Choices. The team competition runs Wednesday, January 1 to Tuesday, March 24; to have your activity count toward your team’s score, be sure to log all activity by Tuesday, March 31. Read How It Works on the Team page to learn more.